To the surprise of nobody who has been paying attention, Apple unveiled its own streaming service today (June 8) during its Worldwide Developers Conference in San Francisco.

Apple Music revolves around three main features: a 24/7 global radio station named Beats 1 hosted by Zane Lowe (previously of BBC Radio 1), playlists that are based on both algorithms and personal recommendations and a social networking platform called "Connect," that aims to connect fans directly with their favorite artists. The service will include "tens of millions" of tracks to stream and "tens of thousands" of music videos with no ads.

Apple Music will cost $9.99 a month or $14.99 for a family plan of up to six individuals, although Apple is offering a three month free trial. The service will be available on Apple devices on June 30 with Android accessibility to follow in the fall.

The unveiling event was star-studded with testimonials from Nine Inch Nails' Trent Reznor and Drake along with a performance by the Weeknd. Reznor – a chief creative director for Apple – said of the service, “There needs to be a place where music can be treated less like digital bits but more like the art it is, with a sense of respect and discovery.”

What do you think? Can Apple Music compete with the likes of Spotify and Tidal? Let us know! (Feel free to let us know what you thought of the awkward dancing by Apple's Eddy Cue, too.)