Arcade Fire Release Interactive ‘Reflektor’ Video
The Arcade Fire have released a video for their anticipated new single ‘Reflektor,’ the title track from their forthcoming fourth album, and in keeping with the band’s penchant for grand artistic statements, it’s no typical clip. ‘Reflektor’ is an “interactive short film” shot in Haiti by longtime collaborator Vincent Morisset, and it requires you to watch on a computer outfitted with a webcam and running Google Chrome. Check it out here.
The video “explores the themes” of ‘Reflektor,’ according to a statement from the band, and the “story follows a young woman who travels between her world and our own.” There’s lots of dancing and mirrors and strange people in glowing robes, and in addition to controlling the action via mouse or mobile device, Arcade Fire vans get to make cameos in the video, as the webcam “reflects” viewers’ images during a scene featuring a shattered mirror.
Musically, ‘Reflektor’ is perhaps the funkiest Arcade Fire tune yet, and as has been widely reported, it seems to feature guest vocals from David Bowie. The James Murphy-produced track hits iTunes later today, and the ‘Reflektor’ album drops Oct. 29. The Montreal indie kings will further promote the disc on Sept. 29, when they perform on the season premiere of ‘Saturday Night Live.’
Get a Behind-the-Scenes Look at Arcade Fire’s ‘Reflektor’ Video