In addition to an excellent lineup of live music, SXSW also plays host to a ton of fascinating keynotes, panels, exhibits and conversations. Today (Feb. 24), the Austin-based festival announced a new discussion on the docket, featuring Arcade Fire’s Win and Will Butler and economist and New York Times columnist Paul Krugman.

Berger Management owner Nicky Berger, Nielsen’s head of music Tatiana Simonian and Grantland contributor Rembert Browne will also join the Butler brothers and Krugman for the panel on March 19. Together, they will discuss the evolving digital landscape of music, which has increased artists' reliance on ads and sponsorships in lieu of more traditional sources of income through record labels and album releases.

The panel will take place at room 18ABC in the Austin Convention Center at 12:30PM.

This year’s SXSW Music Festival will run from March 17-22. Tons of artists will be featured throughout the week, including Scott Weiland and the Wildabouts, Carl Barat and the Jackals, Thee Oh Sees, Surfer Blood, Twin Shadow, the Zombies and more.

Win and Will Butler put out Arcade Fire’s most recent album, Reflektor, back in 2013. The younger Butler will drop his debut solo album, Policy, just ahead of SXSW on March 16 via Merge Records.