Axe Hair ‘Office Love’ 2012 Commercial – What’s the Song?
Girls check out a guy's hair before anything else, according to a humorous new ad from Axe that uses an old song by Daniel Johnston to sell its line of hair care products.
The minute-long commercial incorporates a sizable portion of Johnston's song 'True Love Will Find You in the End.' The 'Office Love' ad focuses on two unusual creatures, one a clump of hair and the other a woman's torso without the head.
The strange beings go about the same daily routine as the rest of the humans in the office, attending meetings, taking the elevator and eating lunch in the cafeteria.
After the hair clump misses a bus, viewers finally see the little creatures in their complete human forms. The attractive adults make eye contact and eagerly walk toward each other, while the ad closes with the text, "Hair. It's what girls see first." Get it? We only saw the guy's hair because that's all she was looking at all along. Meanwhile, he was only looking at her chest. The message: Fellas, make sure to use Axe shampoo and styler if you're trying to get the girl.
'True Love Will Find You in the End' appeared on Johnston's 1984 album 'Retired Boxer.' The singer-songwriter recently released 'Space Ducks,' a soundtrack album to go along with his comic book of the same name. He told Diffuser.fm, "I always wanted to do comic books ... I was having fun. I just kept on drawing, trying to decide which would happen first or something, you know — what would happen, trying to figure out a plot for it."
Hear Daniel Johnston's 'True Love Will Find You in the End' in the Axe Hair Commercial