Beat the Rush at Hype Hotel With Fast Pass

For a fan of rock and indie rock, SXSW presents almost an insurmountable obstacle: how in the world to see almost every band you want to see without losing your mind in the process? Though SXSW’s lineup is diverse, it’s always strongest in these two categories, which is both a blessing and a curse. There’s a ton you want to see, and very little practical way to see it all.

This year, Hype Hotel is making it all a little easier. They’ve amassed a staggering bill of great music — Spoon! King Tuff! Best Coast! Alvvays! — all in one place: Hype Hotel Presented by Feed the Beat. And where you might ordinarily wait an hour in line just to hear one song by artists like that, this year Hype Hotel has partnered with Mazda to make even that experience a little easier. They’ve created a “Fast Pass” to ensure you see the bands at the Hotel that you want to see, when you want to see them. All you have to do is tweet using the hashtags “#HypeON” and “#MazdaSXSW” to be entered for a chance to skip the line!

This year, see all the bands you want to see, when you want to see them. Hype Hotel Presented by Feed the Beat will keep you fortified, and Mazda will make sure you get in on time.

Brought to you by Mazda, official automotive sponsor of #HypeON. #MazdaSXSW #HypeON