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Black Atlass, ‘Paris’ (Live At Converse Rubber Tracks Studios In Austin) – New Video

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On the final day of SXSW 2013, one-man band Black Atlass made a pair of high-profile appearances, prefacing a nighttime performance at the Fool’s Gold’s showcase — where he celebrated his recent deal with that Brooklyn label — with a daytime visit to Rubber Tracks, Austin’s version of Converse’s popular Rubber Tracks recording studio, located in Williamsburg, Brooklyn. Not a bad way to spend a day.

While at Rubber Tracks — set up in connection with the shoemaker’s new Well Worn campaign — the 18-year-old phenom (aka Alex Fleming) from London, Ontario, tore through ‘Paris,’ his shadowy ode to the City of Lights. Black Atlass earned mad buzz last year thanks to his scorching-hot ‘Castles,’ the first single off his self-titled debut EP. (A potent remix from hotly tipped fellow Canadian producer Ryan Hemsworth didn’t hurt either.) ‘Paris’ is the latest single from the disc. On tape, it’s a potent genre-smasher of golden melody and deep percussion captured on the lo-fi tip. Live at Rubber Tracks, Fleming strips it down to its essence, delivering a brilliantly breathless (and beatless) performance with the greatest of ease.

This post was produced in collaboration with our advertising partner Converse. Shoes keep it clean, sneakers get dirty.

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