If you live in London, England, you'll be seeing a familiar figure on a giant billboard soon. Blur frontman Damon Albarn has been named one of the faces of England by sportswear designer Umbro, who uses his image in a new campaign.

As NME reports, Albarn will be shown in ads wearing an England soccer shirt, the most prominent being a 43' x 33' billboard displayed high in London's Old Street. In typical Damon Albarn fashion, the Gorillaz mastermind doesn't smile in the image, instead going for a more, "say the wrong thing to me and I'll knock your bloody head off" look.

Umbro have promised more well-known faces for their new ad campaign, but haven't revealed who as of yet. Former Oasis guitarist Noel Gallagher has been featured rocking Umbro threads in ads as well, particularly the shirt of his beloved Manchester United soccer team.

In other Blur news, the band unveiled two new songs, 'The Puritan' and 'Under the Westway,' on Twitter earlier this month. Blur used the microblogging site to broadcast the tracks using a live stream from a secret U.K. location. Read our reviews of 'Under the Westway' and 'The Puritan.' Blur will play a special show at London's Hyde Park on Aug. 15 to help close out the 2012 Summer Olympics.