Cloud Nothings, ‘Fall In’ – New Video
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Damn, the Cloud Nothings write some catchy tunes. It’s been awhile since we’ve spun ‘Attack on Memory,’ which is sure to show up on plenty of year-end best-of lists, but the newly-unveiled video for the album’s latest single, ‘Fall In,’ is an instant reminder of the entire disc’s infectious bubblegum groove.
Auteur John Ryan Manning, who previously helmed a handful of older Cloud Nothing clips, directs the ‘Fall In’ video as well, and this time around, the band and the director have a noticeably bigger budget to work with. The result involves a gaggle of synchronized dancers in white leotards spinning and twirling around Dylan Baldi and his backing band as they do their very best lip syncing and instrument miming.