Dick’s Sporting Goods Christmas 2012 Commercial – What’s the Song?
A used baseball glove becomes a cherished Christmas gift in a commercial for Dick's Sporting Goods that features the music of the Lumineers.
The folky rock song 'Stubborn Love' paces the minute-long commercial as viewers see the long journey of the glove. A little boy receives the glove and uses it to play youth baseball, while his younger brother looks on in envy. As time goes by, the younger sibling tries to borrow the glove for himself on several occasions.
Years later, the ball player gives his little bro the ultimate holiday gift when he presents him with the used glove under the Christmas tree with a bow on it. The touching scene pairs nicely with the nostalgic lyrics of the Lumineers track.
'Stubborn Love' is actually the most recent single from the Lumineers' self-titled debut album, even though it has been largely overlooked in favor of 'Ho Hey,' which continues to climb the charts and has itself been featured in a Bing ad and the 'Silver Linings Playbook' trailer. The Colorado-based trio arrived at No. 11 on the Billboard 200 with the album when it was released in April.
Hear the Lumineers' 'Stubborn Love' in the Dick's Sporting Goods Christmas 2012 Commercial