Dior Eau Sauvage Commercial – What’s the Song?
A commercial for Dior’s Eau Sauvage fragrance borrows content from a 1969 film and an even older song remade by a French electroclash group.
The song in the ad is ‘I’m a Man,’ a track recorded by Black Strobe that appeared on the 2008 soundtrack ‘Rocknrolla.’ Their aggressive, guitar-heavy version is a cover of the bluesy 1955 tune written and recorded by rock ‘n’ roll pioneer Bo Diddley.
The Black Strobe version is set to scenes from the old French-Italian movie ‘La Piscine’ in which a man follows a beautiful woman back to her place. As Black Strobe sing, “You know baby / We can have a lot of fun,” the film’s central figures head to the bedroom and take off their clothes. A voiceover for Eau Sauvage Parfum wraps up the promo.
Black Strobe is a three-piece act from Paris who describe their sound as “post-apocalyptic electronic music.” Besides recording their own music, they have created remixes for the likes of Depeche Mode, David Guetta and Rammstein.
Black Strobe’s ‘I’m a Man’ appeared on their 2007 album ‘Burn Your Own Church’ before finding a new home on the ‘Rocknrolla’ soundtrack, which also featured music from Lou Reed, the Hives and the Clash.
Hear Black Strobe’s ‘I’m a Man’ in the Dior Eau Sauvage Commercial