Exclusive Video Premiere: Ninet Tayeb, ‘Paper Parachute’
If the name Ninet Tayeb isn't immediately familiar to you, one thing is for sure: you don't live in Israel.
Tayeb has been a household name in her home country since 2003 when she won the first season of the American Idol-type talent competition, A Star Is Born. Back then, she was just a shy 20-year-old from the southern city of Kityat Gat who had been performing since childhood. But she quickly ascended to become one of the most popular and critically acclaimed Israeli artists of the past decade.
Her debut album, 2006's Barefoot, was certified platinum in less than 24 hours and features five No. 1 singles. She's since released three more albums, garnering nods as Israel's favorite act at the MTV Europe Music Awards (twice) and collaborated with the likes of the Jesus and Mary Chain and Steven Wilson – who she performed with earlier this year at London's Royal Albert Hall.
In the meantime, she also found success starring in a hit TV series based on her own life and has continued to rack up accolades for roles in movies like The Assassin Next Door.
She drew on both her skill sets to create the video for "Paper Parachute," which Diffuser is proud to premiere. The song comes from her upcoming fifth album and Tayeb told us the video was filmed while she was at Primavera Sound in Spain.
"The director (Lauren Briet) asked me how far he can go with the visuals of the video and, as you can see, my answer was, 'As far as you can imagine,'" said Tayeb. "We wanted to create disturbing moments – moments that would perfectly fit the lyrics and the evolving melody. In this video, I'm a strange creature who just wants to tear off its skin."
With her next album to be released in the U.S. next year, Tayeb is set to play showcases this month in New York City: one at the McKittrick Hotel on Oct 5 (buy tickets here) and another at Fat Baby during CMJ on Oct 14.