Factory Floor Bring on Hypnotic Visuals in ‘Turn it Up’ Video

UK electro troupe Factory Floor has just released a music video for their track, ‘Turn it Up.’ Directed by Dan Tombs, the clip is a hypnotic affair, featuring an array of swirling colors and visuals that seem lifted straight from one of the projection screens at the old Limelight nightclub in NYC. The video premiered on Noisey earlier today.

‘Turn it Up’ is the opening track on Factory Floor’s 2013 eponymous album. The song will also be issued as a single via DFA on Dec. 9. The single will also feature remixes of the track from Carl Craig and Laurel Halo.

Factory Floor also just announced a pair of US tour dates. On Dec. 13 they’ll play Brooklyn’s 285 Kent and on Dec. 14 the trio will be part of Red Bull Sound Select series at Philadelphia’s Voyeur.