Florence + the Machine Tap David LaChapelle to Direct ‘Spectrum’ Video
Florence + the Machine have selected fine arts photographer/music video director/documentary filmmaker David LaChapelle to helm the clip for ‘Spectrum,’ the next single off their ‘Ceremonials’ album. The shoot, which recently took place in Los Angeles, was the first LaChapelle directed since Amy Winehouse’s ‘Tears Dry on Their Own’ back in 2007.
“It was a complete dream to work with David LaChapelle,” singer Florence Welch says of the clip. “I collected his books as a teenager, and I fantasized that he would direct the video for ‘Spectrum’ from the moment the song was written. I still can’t believe it actually happened, and I’m completely overjoyed that he felt such a connection with the song.”
“It’s a beautiful song that really touched me and inspired me to create imagery that matches its power,” adds LaChapelle, who has previously directed videos for everybody from Christina Aguilera and Britney Spears to the Dandy Warhols and Moby. ”‘Spectrum’ is free of skepticism, irony and the coldness one finds in a lot of contemporary popular music. It’s the opposite — full of light, positivity and authentic joy. I hope that I can do justice to this moving modern classic.”
‘Spectrum’ will be released with the B-side ’Breaking Down’ on July 8, along with remixes from Calvin Harris, AlunaGeorge and Maya Jane Coles. The LaChapelle-directed ‘Spectrum’ video, meanwhile, debuts next Wednesday, May 30.