Gillette ‘Light It Up’ 2012 Olympics Commercial – What’s the Song?
Following the opening ceremony of the 2012 Olympic Games, razor-makers Gillette issued a two-minute commercial called 'Light It Up' that pairs neon images of some of the top American athletes with an equally-vibrant electronic rock song.
You may recognize the music as M83's 'Steve McQueen,' a track from their acclaimed double-album 'Hurry Up, We're Dreaming,' which has also produced the hits 'Midnight City' and 'Reunion.'
While it's a little odd that Gillette would choose to honor the U.S. Olympic team which music from a French band, we're not complaining about hearing such a cool song in a high-profile spot.
The commercial is definitely worth seeing for anyone who has been following the London games. Video clips of sprinter Tyson Gay and swimmer Ryan Lochte are shown against historic buildings and rivers in Boston. The footage wasn't digitally-created; 60-foot hologram images were actually projected onto the famous structures during a live event near the site of the Institute of Contemporary Art.
Lochte has already won multiple gold medals in these games, while Gay hits the track next week. The 'Light It Up' commercial was created to kick off Gillette's 'Get Started' campaign in conjunction with the 2012 Olympics.
Hear M83's 'Steve McQueen' in the Gillette 'Light It Up ' 2012 Olympics Commercial