What would you do if you were at a bar and the DJ singled you out of the crowd to do a bunch of weird stuff? Would it make a difference if the MC told you that you're the star of the show? A new Heineken "social experiment" is taking random people and putting them in some really strange real-life situations, and some of them actually look pretty fun.

People find themselves urged to do things like tattoo a stranger, perform stand-up comedy on the spot, and steal a key from around the neck of a sleeping maniac. With this kinda memorable night out awaiting us, we might decide to try some of this stuff on our own. Just kidding, of course.