Here We Go Magic, ‘How Do I Know’ – New Video
A wheelchair-bound wife becomes jealous that her husband spends all his time with a dancing robot in the quirky new video for ‘How Do I Know,’ the lead single from Here We Go Magic‘s upcoming album, ‘A Different Ship.’
“You treat that machine like that’s your wife. I’m your wife! You ordered that in a box,” the exasperated woman tells her much older husband as the video begins. “Get rid of the freaking robot!” But the guy has other ideas and takes his machine lady out to the desert, where he flips the switch on her back to turn her on. She begins dancing her tail off, while the poor wife is left to relax in the swimming pool at home.
There’s a surprise ending as the robot begins malfunctioning outside an abandoned auto repair store. You can check out the full video below.
The humorous video is an interesting interpretation of the poppy song, in which the Brooklyn indie rockers are unable to decide whether love is really in the air. Singer Luke Temple repeats the question, “How do I know if I love you?,” throughout the song. “This is a song about knowing how to know if you know what you know,” guitarist Michael Bloch says. Well, that explains it!
‘A Different Ship,’ which was produced by longtime Radiohead collaborator Nigel Godrich, arrives on May 8 on Secretly Canadian Records. The band kicks off a North American trek on May 12 in Charlottesville, Va., and have Stateside tour dates scheduled through a June 19 gig in Austin, Texas. They also recently were added as openers to Coldplay‘s July 26 and 27 concerts in Montreal, Quebec.
Watch Here We Go Magic’s ‘How Do I Know’ Video