We recently reported on Amnesty International's new ad featuring a few famous folks appearing bloodied and beaten as part of an anti-torture campaign. (In the ad, Pop calls Justin Bieber "the future of rock 'n' roll,” presumably under torture.)

It now appears that Iggy Pop never gave his OK to have his image used in the ad. Amnesty International has issued a formal apology on their website, and Pop has shared it on his Twitter.

Pop links to Amnesty International formal apology:

To generate awareness about our campaign against torture, Amnesty International Belgium French speaking section used animage of Iggy Pop without his authorization. Even though we acted in good faith, we would like to apologise to Iggy Pop for having done so. The overall goal of this campaign is to try to influence people’s ideas on the use of torture. According to surveys, a shocking number of people believe that “torture may sometimes be useful” ; more than 36% of people even think that torture is justified in some cases. This is unacceptable, and we illustrate this reality with the message that a man who is tortured will say anything in order to escape this awfulness, using provocative images and statements to attract public attention. We would therefore also like to make it clear that the statement attributed to Iggy Pop that he believes Justin Bieber is the future of rock and roll does not represent Iggy Pop’s personal opinion but was part of the creative process for this campaign and was intended to be ironic.

The posting throws in a separate apology for the use of the image of the Dalai Lama, who was also pictured in the same manner. Karl Lagerfeld was also featured in the ad.

Amnesty International

Now here's Iggy Pop performing a Stooges classic on TV in 1979: