Instagram Launches @Music, Its First Thematic Account
Today (April 29), Instagram rolled out an account specifically dedicated to all things music -- the first of its kind. The @music account will feature content from musicians as well as “music photographers, album illustrators, instrument makers and, of course, fans.”
“The music community is -- and always has been -- an important part of Instagram,” founder and CEO Kevin Systrom wrote in a blog post. “For the past four years, we have become the home for artists big and small -- a place where people across the musical spectrum come to share stories, reveal their creativity and connect directly with fans.”
“Today we’re launching @music, a new account dedicated to exploring music around the globe, from those who create it to the community around it,” Systrom continued. “Each week, we’ll take a look at the musical experience on Instagram. That means showing you a different side of artists you know and love.”
Systrom added that users can expect the new account's feed -- which will be updated six times per week -- to highlight artists from around the world, both established and up-and-coming acts alike. The @music account's first featured artist is the Roots’ Questlove, who uses the post to discuss how he approaches his DJing career. Check it out below:
In the coming days, Instagram’s @music will also feature J-pop singer Tricot, British alt-R&B outfit Until the Ribbon Breaks and Korean punk rockers No Brain. Instagram also intends to bring users into the mix by launching a corresponding, music-oriented monthly hashtag.
The @music account could become a new step toward monetization for Instagram, which could use the theme-specific account to attract advertisers looking to get in front of a specific demographic and audience.