As if a vinyl record with holograms etched into it and a 3D virtual reality app weren’t enough, Jack White has another career-defining trick up his sleeve.

After announcing details for a 7” featuring Lazaretto’s latest single, “That Black Bat Licorice,” the iconic rock star has unveiled a new, immersive music video for the track. Take it for a spin above.

The interactive video features three original films -- each with different themes -- that can be switched at any given moment based on the viewer’s discretion.

The three-in-one music video features three different directors: James Blagden handles the animated film, Brad Holland heads up the “headbang” video and White actually directs the live action flick.

“That Black Bat Licorice” b/w White’s cover of Harry Connic, Jr.’s “Blue Light, Red Light (Someone’s There)” is available for pre-order at Third Man Records.

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