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Jack White’s Label Presses 3RPM Record

Jack White
Ian Gavan, Getty Images

There are people who think Jack White is one of the most vital forces in modern rock music, and there are people who think he’s a derivative hack whose entire career has been one long hipster pose. His label’s latest release will probably only serve to reinforce both groups’ opinions.

Distributed as a party favor at the big third anniversary bash for White’s Third Man Records, the LP collects every single from the label’s ongoing “Blue Series.” Sounds like a pretty killer gift, right? Not so fast: the record sticks to the rule of threes by being playable only at 3RPM. Yes, you read that right — three rounds per minute.

What this means, in the label’s words, is that the album is “easy to play but impossible to hear . . . we estimate it would take 333 days of 33 hours training per day for your finger, hand, and arm muscles to spin at a continuous speed of 3 rpm for X hours and X minutes.”

So it’s pretty much only good for a big coaster, then, or perhaps some nice wall art. But that hasn’t stopped some folks from trying to play it, as evidenced by the video below. Godspeed, White fans — maybe you’ll get through a few songs by the time he drops his solo debut, ‘Blunderbuss,’ on April 24.

Watch Video of Someone Trying to Spin Third Man’s 3RPM Record

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