Kia Forte 2014 Commercial – What’s the Song?
The new commercial for Kia Forte shows a man taking his shiny new car for a spin with a futuristic “hotbot” (played by model and former Miss USA Alyssa Campanella) in the passenger seat. The 30-second clip highlights the car’s state-of-the-art technology and promotes the phrase “respect the tech.” In the background, you can hear College’s catchy tune ‘A Real Hero (feat. Electric Youth),' which you might recognize from the hit soundtrack to the 2011 movie ‘Drive.’
College is the side project of French electronic mastermind David Grellier. The song featured in the ad (which you can watch below) also serves as the title track of College’s 2010 EP that also includes ‘Closer,’ ‘Critical Mass,’ ‘The Mirage Makers’ and ‘Susan Waiting.’
In an interview last year, Grellier talked about 'A Real Hero''s success after showing up on the ‘Drive’ soundtrack. “The film gave us an opportunity to show the universe our music,” he said. “We saw how much of an impact the soundtrack had. Each track in the movie became classic and a reference. Every TV report, when they speak about new sport vehicles, they put ‘A Real Hero’ on as the theme music.”
Hear College’s ‘A Real Hero (feat. Electric Youth)' in the Kia Forte 2014 Commercial