Contact Us

Kohl’s Narciso Rodriguez DesigNation Commercial – What’s the Song?

Santigold Master of My Make-Believe

Santigold‘s ‘Big Mouth’ is the percussive blend of R&B, pop and tribal beats heard in the Kohl’s commercial for the store’s DesigNation clothing line by Narciso Rodriguez.

The song plays throughout the eye-catching 30-second ad, which features models wearing bold, colorful pieces from the collection while bright colors scroll past on a wall behind them.

The commercial is reminiscent of a fashion show, as models dance, strike poses and walk toward the camera with fierce attitude.

‘Big Mouth’ appeared on Santigold’s latest album, ‘Master of My Make-Believe,’ which hit No. 1 on the Dance/Electronic Albums chart after its release in April 2012.

The singer told Pitchfork, “Lyrically, ‘Big Mouth’ is about being able to have a vision, stand behind it, and then actually deliver. Some of my songs are just fun while others are deeply spiritual to me, and ‘Big Mouth’ is a little bit of both. It’s like: ‘This is my territory; this is my turf.'”

Hear Santigold’s ‘Big Mouth’ in the Kohl’s Narciso Rodriguez DesigNation commercial

Subscribe to on

Recommended For You

Around the Web

Best of Diffuser

Leave a Comment

It appears that you already have an account created within our VIP network of sites on . To keep your personal information safe, we need to verify that it's really you. To activate your account, please confirm your password. When you have confirmed your password, you will be able to log in through Facebook on both sites.

Forgot your password?

It appears that you already have an account on this site associated with . To connect your existing account just click on the account activation button below. You will maintain your existing VIP profile. After you do this, you will be able to always log in to using your original account information.

Please fill out the information below to help us provide you a better experience.

(Forgot your password?)

Not a member? Sign up here

Please solve this simple math problem to prove that you are a real person.

Sign up for quickly by connecting your Facebook account. It's just as secure and no password to remember!