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Lana Del Rey Poses for H&M Lookbook

Lana Del Rey

A month after announcing they’d signed Lana Del Rey as the “global face” of their fall ad campaign, H&M has published visual proof: A “lookbook” displaying the singer in the “very L.A. noir” garb that was promised in July.

As previously reported by Spin, these photos are just the opening salvo in a Del Rey/H&M collaboration that’s currently scheduled to unfold into next year — including a second campaign in the winter and a “mini film,” due Sept. 19, that will depict Del Rey singing the pop standard ‘Blue Velvet.’

Del Rey’s latest single, ‘National Anthem,’ has thus far failed to chart in the U.S., but the video — which finds her dressed as Marilyn Monroe and Jacqueline Kennedy Onassis — has racked up more than 5 million views since its debut in late June. Take a look at the complete collection of H&M lookbook photos below.

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Next: Vote for Lana Del Rey in's Summer Survey

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