London Grammar’s ‘Hey Now’ Used to Soundtrack New J’adore Dior TV Spot
Dior's perfume, J'adore Dior, has previously tapped Marvin Gaye and the Gossip's music to soundtrack its TV campaign. Adding to that list, the fragrance line has chosen London Grammar to handle this year's TV spot. Watch the new commercial in the video above.
Using 'Hey Now' off the London band's debut LP, 'If You Wait,' the commercial shows actress Charlize Theron, who's starred in the ads for years, doing her signature strut in a golden floor length gown and trying to escape the Galerie des Glaces at Versailles. As she attempts to climb out of the historic site using a gold satin cloth, she escapes old traditions and gets to the top of the roof to look at the future.
"All it takes is three notes, three perfectly calibrated notes to transport us into the captivating world of the English group London Grammar,” a rep from Dior said in a recent statement.
With such a classic fragrance, Dior clearly wanted to appeal to a new generation of potential users -- and it looks like they found a great band to back them up.
Aside from Dior, London Grammar are heading to the U.S. to play a number of dates and even share the stage as support for Coldplay. Check out the dates below to find out if they're playing in a city near you.
London Grammar Fall Tour
Nov. 7: Washington, D.C. -- 9:30 Club
Nov. 8: Philadelphia, Penn. -- Electric Factory
Nov. 11: New York City, N.Y. -- Terminal 5
Nov. 12: Portland, Maine -- Port City Music Hall
Nov. 17: Boston, Mass. -- House of Blues
Nov. 18: Montreal -- Club Soda
Nov. 19: Toronto -- Danforth Music Hall
Nov. 21: Indianapolis, Ind. -- Deluxe @ Old National Center
Nov. 22: Minneapolis, Minn. -- First Avenue
Nov. 25: Englewood, Colo. -- Gothic Theatre
Nov. 26: Salt Lake City, Utah -- In the Venue
Nov. 28: Portland, Ore. -- Roseland Theater
Nov. 29: Oakland, Calif. -- Fox Theater