MacBook Pro ‘Every Dimension’ 2012 Commercial – What’s the Song?
Consumer electronics icon Apple has been featuring memorable indie songs in their commercials for years. Feist, Chairlift and the Fratellis are just some of the bands who gained a wider audience by having one of their tracks in an Apple ad. The latest commercial for the company’s MacBook Pro with Retina Display features music from Canadian outfit Kidstreet.
The newest MacBook Pro is at the center of attention, showing off the multiple tasks it can do on a beautiful screen. The device is editing photos, videos and a few other tasks while the beginning of the Kidstreet track, ‘Song,’ is playing in the background. The simple strings are a perfect companion to the abbreviated show of strength for the new MacBook Pro. See for yourself below.
‘Song’ is off of Kidstreet’s most recent album, 2011’s ‘Fuh Yeah.’ The album version of ‘Song’ features piano keys instead of strings. Kidstreet are a family affair, comprised of brothers Karl Snyder on drums and Cliff Snyder on synth and guitar, and younger sister Edna Snyder on piano and vocals. The trio signed with Vancouver, Canada-based record label Nettwerk in 2010.
While ‘Song’ sounds very melodic, the early work of Kidstreet sounded even slower, according to Karl Snyder. “We were playing this really depressing-sounding music and no one was dancing,” he says in their biography. “Then, one day we wrote a dance song by accident, and people loved it, so we were like, ‘Oh, this what we need to do!’”
Hear Kidstreet’s ‘Song’ in the Apple’s MacBook Pro 2012 Commercial