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Watch Matt and Kim + Santigold Make Boring, Ore., A Genuine Hot Spot [Sponsored Post]

Hali McGrath, Townsquare Media

“What does it take to transform a town,” asks Fuse anchor Yasmine Richard in the video below, a recap of what happened earlier this month when vitaminwater® invaded Boring, Ore., and set about making the ho-hum burg a happening place. Yasmine’s question has many possible answers — economic investment, community buy-in, the dedicated leadership of local officials — but the good folks at vitaminwater® found an immediate solution for Boring’s lack of color: live music, compliments of Matt and Kim, Santigold and B.o.B. Also, dinosaurs. By the look of it, it worked!

In the clip, Matt and Kim and Santi are seen rocking the stage with characteristic gusto, giving residents of the quaint Pacific Northwestern town a night they won’t soon forget. Check out the video below — and then start pricing condos in Boring. Something tells us this is the next Miami.

Watch a Recap of the ‘Make Boring Brilliant’ Takeover

This post is in collaboration with our advertising partner vitaminwater®. Tweet @vitaminwater what’s boring and they’ll #MakeBoringBrilliant.

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