Contact Us

NCAA March Madness 2012 Commercial – What’s the Song?

Black Keys Gold On the Ceiling
Nonesuch Records

The Black Keys happily took the money and ran when it came to featuring their song ‘Gold on the Ceiling’ in the new NCAA March Madness commercial.

Dan Auerbach and Patrick Carney appear in the clip playing the song live. Their concert performance is edited in with highlights from the college basketball season in a 90-second spot that promotes CBS’ coverage of the season-ending championship tournament.

The fact that the Black Keys appear in the March Madness promo isn’t exactly breaking news — on-screen graphics in the spot identify the band and the song title, giving the duo wider exposure. The more interesting aspect is that the Keys are now agreeing to license their songs for use in commercials, something they regret not doing in their early days.

“We turned down a big offer for an amount of money that was more than our parents would make in an entire year,” Auerbach explains. “And we were at that point making nothing, touring in a minivan all over the U.S. And we turned it down cause we didn’t want to be labeled sellouts, you know, and then we just kicked ourselves in the ass ever since that. And then we got a second chance, second opportunity at that, when another commercial came and offered money to use our song, and we said yes.”

‘Gold On the Ceiling’ appears on their latest album, ‘El Camino.’ Another track from the record, ‘Lonely Boy,’ is featured in a promo for the HSBC Hong Kong 7s rugby tournament.

Watch the Black Keys’ ‘Gold on the Ceiling’ in the NCAA March Madness Commercial

http://www.youtube.com/watch?v=OCaicFrd6w0

Best of the Web

More From Around the Web

Leave a Comment

It appears that you already have an account created within our VIP network of sites on . To keep your points and personal information safe, we need to verify that it's really you. To activate your account, please confirm your password. When you have confirmed your password, you will be able to log in through Facebook on both sites.

Forgot your password?

*Please note that your points, prizes and activities will not be shared between programs within our VIP network.

It appears that you already have an account on this site associated with . To connect your existing account with your Facebook account, just click on the account activation button below. You will maintain your existing profile and VIP program points. After you do this, you will be able to always log in to http://diffuser.fm using your Facebook account.

*Please note that your points, prizes and activities will not be shared between programs within our VIP network.

Please fill out the information below to help us provide you a better experience.

Register on Diffuser.fm quickly by logging in with your Facebook account. It's just as secure, and no password to remember!

Not a Member? Sign Up Here

Please solve this simple math problem to prove that you are a real person.

Register on Diffuser.fm quickly by logging in with your Facebook account. It's just as secure, and no password to remember!