The New Pornographers Get ‘Brill Brew’ Signature Coffee Blend
Maybe coffee is the new black? The New Pornographers, just like St. Vincent did a few months back, have put their name and considerable indie stamp of approval on a signature coffee brew for Chicago-based Intelligentsia Coffee.
Brill Brew — cleverly named in conjunction with the band’s upcoming sixth album, ‘Brill Bruisers’ — is grown in Kenya and incorporates mango, nectarine and green apple shine, according to a press release.
Band leader Carl Newman said, “As absurd as it may seem for us to have a signature blend, I think it is important that there is some sort of marker, some flag planted in the earth, so that whoever walks into Intelligentsia, whoever drinks this, will know: ‘The New Pornographers really, really loved coffee.’”
Each brew purchased at an Intelligentsia location will come with a digital download card for the album, set for release on Aug. 25. Check out the video for the single, ‘War on the East Coast’ below.