OK Go Defy Gravity and Airplane Etiquette in the Video for ‘Upside Down & Inside Out’
Frontman Damian Kulash and his sister and frequent collaborator Trish Sie helm the clip for “Upside Down & Inside Out,” the first of its kind to be filmed in zero gravity. To accomplish this, the power-pop outfit traveled to Russia and flew aboard an S7 Airlines airplane that “flies parabolic maneuveurs to provide brief periods of weightlessness.” All told, that adds up to roughly 27 seconds of free floating at a time, but OK Go’s new video manages to look completely seamless as the four-piece flips and glides through the colorful scene.
“It was nearly a decade ago that world started buzzing about commercial space travel and exploration,” Kulash said in a press release. “When I heard about Virgin Galactic and Space X, it dawned on me that soon enough, people will be making art in space. So for years, we’ve been looking for the opportunity to make a weightless video.”
“Because we wanted the video to be a single, uninterrupted routine, we shot continuously over the course of eight consecutive weightless periods, which took about 45 minutes, total,” Sie added. “We paused the action, and the music, during the non-weightless periods, and then cut out these sections and smoothed over each transition with a morph.”
Check out the results at the top of the page. “Upside Down & Inside Out” appears on OK Go’s 2014 full-length Hungry Ghosts. You can grab a copy right here.