Pitchfork Music Festival 2012 kicked off on Friday afternoon (July 13) in Chicago, and you can flip through photos from the day right here. If you've never been to or heard of it, it's a three-day event showcasing over 40 of indie rock's best bands and artists on three stages. But this isn't your ordinary music festival. It is reasonably priced, overwhelmingly positive, environmentally conscious, charitable, and everyone (from the bands to the fans) is treated with the utmost respect. It's a hands down great experience.