At first glance, you might think you're watching a terrible 'Pop Up Video' rerun when looking at the video for the Cribs' 'Glitters Like Gold.' However, looks can be deceiving, as under the VHS-quality clip is one of the most innovative music videos to be released in recent years.

A series of pop up facts are displayed throughout 'Glitters Like Gold,' leading you to more content if clicked on. For example, one fact says bassist Gary Jarman likes to take long walks by himself. Click on that pop up icon, and you're treated to a 14-minute video of Jarman walking throughout a park and eventually sitting down on a bench.

Another pop up fact states drummer Ross Jarman loves sandwiches but hates the crust. Sure enough, if you click on that particular message, a video is shown featuring the younger Jarman brother making himself a sandwich and cutting the bread crust with precision. Other extra content includes a bowling scene, the band rowing a small boat and more. Watch the video below and discover all the hidden gems.

'Glitters Like Gold' is taken from the Cribs' fifth studio album, 'In the Belly of the Brazen Bull,' which was released earlier this month. Read our review of 'In the Belly of the Brazen Bull' here.

Watch the Cribs' 'Glitters Like Gold'