The Hives Release New ‘Go Right Ahead’ Video
The Hives are releasing ‘Lex Hives’ on June 5, their first studio album in five years, and you can watch the music video for lead single ‘Go Right Ahead’ below.
The clip is pretty simple compared to the band’s past work, like their retrotastic visual for 2000′s ‘Hate to Say I Told You So.’ The Hives are shown performing the song with additional live members inside Riksmixningsverket Studios in Stockholm, Sweden.
Frontman Howlin’ Pelle Almqvist hasn’t lost his Mick Jagger-like mojo, vocally or aesthetically. Cameras are attached to guitars to give the video a more erratic presentation.
‘Lex Hives’ is the follow-up to 2007′s ‘The Black and White Album.’ The record was self-produced and will also be released through their own label, Disque Hives. The band didn’t want to resign with Interscope Records after ‘The Black and White Album’ was completed. As for the gap between albums, Almqvist blames that on the group underestimating how long it would take to produce their own work.
“We thought it would be faster if we produced it ourselves as opposed to scheduling it with someone who’s busy 24-7, 365 days per year,” Almqvist told the LA Times. “Rather than squeeze in some studio time, we could go in to the studio whenever we wanted. It turns out that having five producers who have an equal say of everything isn’t that fast. You’d think we could have guessed that in advance.”
Watch the Hives’ ‘Go Right Ahead’ Video