Toro Y Moi Debuts Explosive New Video for ‘Lilly’

The monotony of a coastal suburban community is disrupted by a series of food explosions in a local supermarket in Toro Y Moi's new video for "Lilly," which premiered today on sunglass manufacturer Ray Ban's Never Hide Noise YouTube channel. The eerie vibe in the supermarket is broken up by shots of Toro Y Moi founder Chaz Bundick playing with his full band. You can watch the video above.

The video was helmed by the video-director duo HARRYS, who had this to say about it via a press release:

When he's not out touring, Chaz is home living the domestic life.  The video depicts a typical, ordinary day-in-the-life of Chaz Bundick as he goes shopping for groceries. The store begins grounded in the mundane but gradually slips into another dimension...

Toro Y Moi's new album, What For?, was released earlier this month on Carpark records. Heavily influenced by 1970s acts like Big Star and Todd Rundgren, the album continues Bundick's shift from sample-based production and into live, organic instrumentation more in line with a traditional rock band. It also marks his move from an R&B style to more of an AM soft-rock vibe.

“I’ve done electronic R&B and more traditional recorded type R&B stuff. I just wanted to see what else was out there,” Bundick says of the record. “It’s all coming from the same mindset and point of creativity. It’s just me trying to take what I already have, and then taking it further.”

Toro y Moi is currently on a headline tour of the U.S. and Canada through late May. He is scheduled to appear later this summer at Lollapalooza, Osheaga and Outside Lands. His full schedule of dates can be found here.

Bundick has also partnered with Frequency Wine on the inaugural collaboration of their Artist Series, designing the label and creating an exclusive mix for their 2014 Frequency blend. For more information, visit Frequency here.