Ty Segall has announced the release of a new album, ‘Sleeper,’ and rather than do so via a boring press release, the ambitious San Francisco-based garage rocker has unveiled a brief "commercial" to promote the forthcoming set. The 30-second clip (watch above) finds Segall dozing off around the house, on the ground and even in a tree — which is ironic, considering he seems far too busy to ever sleep.

‘Sleeper’ is the follow-up to his 2012 LP, ‘Twins,’ and it drops on Aug. 20 via Drag City.  Check out his Facebook page for more info.