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Billboard Claims Urban Outfitters Is Not the World’s Biggest Vinyl Seller

Chuck Armstrong, Diffuser

Less than a week after Urban Outfitters’ chief administrative officer Calvin Hollinger announced that the chain is the world’s biggest seller of vinyl, Billboard has stepped up to the microphone in opposition of the claim.

After surveying “music labels, their distributors, and wholesalers,” Billboard’s research and analysis claims that the online giant Amazon sells the most vinyl in the U.S., and safely assumes that trend to be true internationally as well.

“When Billboard’s survey covered the U.S. market, label sales and distribution executives point out that Amazon has a much larger music presence internationally than does Urban Outfitters, which has about 50 stores outside the U.S.,” Ed Christman writes.

According to Billboard, Amazon has about 12.3% market share in the vinyl space with Urban Outfitters trailing behind them at 8.1%. (This statistic does show that Urban Outfitters is the largest brick-and-mortar seller of vinyl.)

The magazine also reports that more stores are getting in on the vinyl action, including Guitar Center, Whole Foods and Barnes and Noble. Guitar Center’s vice president of corporate affairs, Christopher Bennett, says, “Our plan is to build on our vinyl strategy in 2015 to really capitalize on the resurgence of vinyl — this is definitely an area of music that consumers are telling us they’re more and more interested in.”

Read Billboard’s entire feature here.

Where do you buy your vinyl? Let us know in the comments section — and join the debate by reading ‘Yes, It’s OK to Buy Vinyl at Urban Outfitters‘ and ‘No, It’s Not OK to Buy Vinyl at Urban Outfitters.’

Next: Ryan Adams' Self-Title LP Debuts at No. 1 On Vinyl Charts

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