Watch Jack White’s Appearance on ‘The Colbert Report’
Jack White paid another visit to his good friend Stephen Colbert on 'The Colbert Report' last night (April 26). The former White Stripes frontman sat down for a tongue-in-cheek interview and performed a song from his debut solo album 'Blunderbuss.'
It's always a good time when White and Colbert get together. The two paired up in a "Rock Odyssey" segment, during which Colbert suggested White use the White Stripes hit 'Seven Nation Army' to sell yogurt. They also released a single together via Third Man Records and performed 'The Star-Spangled Banner' in New York City.
White and Colbert were backstage in a "dry run" for their interview segment. The comedian asked the Dead Weather drummer about 'Blunderbuss' and his questionable marketing strategy, for which White attached 7" vinyl singles of 'Freedom at 21' to 1,000 helium balloons and released them into the sky.
"Out of 1,000 how many have been found by people?" Colbert asked.
"I've been told five of them have been found," White replied.
"Five out of a 1,000? And are you head of distribution for your own label?" Colbert inquired. "Why is the music industry dying? I don't understand why the music industry is losing money."
You can watch the whole segment below as well as Jack White performing 'Freedom at 21.'
In related news, White is set to top the Billboard 200 with 'Blunderbuss,' which dropped Tuesday. The album is expected to sell about 100,000 to 120,000 during its first week run. This would be the first No. 1 record for White, who never accomplished that feat with the White Stripes. White will also set to compose the score for the upcoming 'The Lone Ranger' movie.
Watch Jack White Interviewed on 'The Colbert Report'
Watch Jack White Perform 'Freedom at 21' on 'The Colbert Report'