You may not be familiar with the band Why?, but after the Berkeley, Calif.-based alt hip-hop act brings the ridiculously eccentric hipster parade featured in their new video for 'Strawberries' through your small town, you may not be able to get them -- or the tune -- out of your head.

'Strawberries' is the lead single off the Jonathan "Yoni" Wolf-led band's upcoming fourth album, 'Mumps, Etc.,' which drops Oct. 9.