Kanye West isn't afraid to speak his mind, but what happens when the object of his criticism retaliates? Enter Zappos.com. When the 'Bound 2' rapper claimed that the shoe company was selling s---, then the online retailer didn't take it sitting down, they got even with an even funnier comeback.

When Kanye dropped by Bret Easton Ellis' podcast show, he vented about his frustrations with Zappos.com.

"I got into this giant argument with the head of Zappos.com that he’s trying to tell me what I need to focus on,” Kanye said. “Meanwhile, he sells all this s--- product to everybody, his whole thing is based off of selling s--- product.”

Today Zappos.com came out with an ad for a new product, the 'Zappos.com Gear Sh-- Product.' Check out the company's description of the new item below.

Interested in buying sh-t product? You’ve come to the right place! Here at Zappos.com, we happily sell sh-- products to everybody! This is the throne, everyone has been watching. Whether you’re #1 or #2, your clique will show no mercy, even in Paris.

– The perfect gift for the man that has everything.

– Requires lots of “focus” for most productive use.

– Considered a “safety zone” when in arguments.

– Makes giant arguments seem much smaller.

– Caution: Do not place our Sh-- product near any fans.

– Avoid storms.

Not only did they mock the rapper's words with a plunger, they also made a video about it, which you can view above.