Zillow ‘Find Your Way Home’ 2012 Commercial – What’s the Song?
A rare commercial from real estate website Zillow features a rare appearance by Conor Oberst‘s band Bright Eyes, who typically do not license their music for advertising.
The sentimental promo, called ‘Find Your Way Home,’ features Bright Eyes’ beautiful acoustic ballad ‘First Day Of My Life.’ As viewers see touching scenes of a married couple spending precious moments with their young kids, Obert sings, “This is the first day of my life / I swear I was born right in the doorway / I went out in the rain, suddenly everything changed / They’re spreading blankets on the beach.”
The promo closes with the agency’s pitch from the narrator: “You’re not just looking for a house. You’re looking for a place for your life to happen.”
Zillow is an online real estate database that has never advertised on television until now. The ad has aired on HGTV, CNN, ABC Family and the Travel Channel.
‘First Day Of My Life’ has been heard in various TV shows, but this appears to be its first time in a commercial. The song was a highlight of Bright Eyes’ 2005 album ‘I’m Wide Awake, It’s Morning.’ The track was named one of the 500 Best Songs of the 2000s by Pitchfork, and it spawned a memorable music video directed by John Cameron Mitchell in which random folks sit on a couch and listen to the song through headphones.
Hear Bright Eyes’ ‘First Day Of My Life’ in the Zillow ‘Find Your Way Home’ Commercial