In September, we learned the company behind Coachella, Goldenvoice, was looking too branch out to the East Coast with a new music festival in New York City. Now, organizers have confirmed they will launch the first annual Panorama Fest from July 22-24 on Randall’s Island.

“We look forward to bringing Panorama to New York City and introducing a new festival that showcases today’s top music acts,” Panorama producer Mark Shulman said in a statement. “We’re committed to creating an event that will provide significant benefits to New York City with the level of experience and meticulous attention to detail for which Goldenvoice is known.”

Originally, rumors suggested Goldenvoice wanted to host Panorama in June at Queens’ Flushing Meadows Corona Park, but the promoter received backlash from another New York City music festival: Governors Ball. The creators behind the six-year-old Governors Ball -- which also runs annually at Randall’s Island in June -- said Goldenvoice’s motion to launch another NYC festival would force their event out of the marketplace. Although it appears Governors Ball organizers succeeded in distancing their fest from the new East Coast Coachella (only by a month’s time; Governors Ball 2016 will take place from June 3-5), both events now inhabit the very same grounds.

With that said, Shulman said Goldenvoice is still considering the possibility of a festival at Flushing Meadows Corona Park. “Goldenvoice has received tremendous support from the local community and elected officials who recognize the immense economic benefits these types of events deliver to their businesses and constituents,” he said. “We look forward to continuing our discussions with NYC Parks to create an event to take place in Queens in the future."

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