Listeners in Their 30s Are Less Interested in New Music
While Spotify recently revealed that adults in their 40s begin listening to more pop music again, another study -- which in part uses Spotify’s data -- found that listeners also tend to “mature” around the age of 33. Therefore, once you enter your 30s, your interest in discovering new music will wane.
Ajay Kalia’s study found that while teens’ listening is almost entirely consumed by popular artists, those tastes begin to drop off in their 20s. By their 30s, listeners are fairly far removed from popular music and remain steadfast in those tastes from there on out (save for a small dip back toward pop music in listeners early 40s, which could attest for a somewhat renewed interest).
“Even in the age of media fragmentation, most young listeners start their musical journey among the Billboard 200 before branching out,” Kalia writes of the data.
As listeners reach their young adult years, they “discover less-familiar music genres that they didn’t hear on FM radio as early teens, from artists with a lower popularity rank.” Likewise, they may be returning to music that was popular during their youth, but “has since phased out of popularity.”
What’s more, Kalia found that men are more likely to become disinterested in popular music at an earlier age and more quickly than women. His research showed that women slowly but steadily listen to less pop music between the ages of 13 and 49, while men lose interest in their teens before leveling off almost completely in their 30s.
So, if you find yourself bemoaning the music of modern youth, at least you now know you’re not alone.