Piecemeal streaming exclusivity appears to be the way of the future, and in that vein, Prince has announced his upcoming album, HITNRUN, will be released exclusively on Tidal on Sept. 7. Check out the album artwork at the bottom of the page.

Prince offered this statement on his newly inked partnership with Tidal:

After one meeting, it was obvious that Jay Z and the team he has assembled at TIDAL recognize and applaud the effort that real musicians put in2 their craft 2 achieve the very best they can at this pivotal time in the music industry. Secondly, TIDAL have honored Us to continue making art in the fashion We’ve grown accustomed 2 and We’re Extremely grateful 4 their generous support. And lastly, in the tech-savvy, real-time world We all live in 2day, everything is faster. From its conception and that one & only meeting, ‘HITNRUN’ took about 90 days 2 prepare its release. If that’s what freedom feels like, ‘HITNRUN’ is what it sounds like.”

Tidal owner Jay Z provided his own message as well:

Prince has always been a visionary, a free-thinker. We’re honored to offer his breadth of work, ‘1999,’ ‘Purple Rain,’ etc., music that has inspired so many, on TIDAL. We’re also excited to be the home for his new upcoming album, ‘HITNRUN.’ Both Prince and TIDAL share the belief that all creatives should have the opportunity to speak directly to those that love and support them. This partnership with Prince represents TIDAL’s philosophy in its truest form, a 1 to 1 connection and direct delivery of artistry to the world.

The press release adds that Prince chose to partner with Tidal due to its leadership's “profound belief in artists’ rights.” Nevertheless, that didn’t stop Prince from recently releasing his single, “Stare,” on Spotify, which -- unlike Tidal -- offers listeners a free tier. Prince also previously shared HITNRUN lead single, “Hardrocklover.”

Warner Bros.

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