Sleigh Bells’ Alexis Krauss Launches Healthy Cosmetics Blog
Alexis Krauss wants you to know the ugly truth about the beauty industry.
The Sleigh Bells frontwoman has teamed up with healthy living activist Jessica Assaf to launch Beauty Lies Truth — a blog dedicated to exposing the dark realities behind the big-brand cosmetics industry and providing natural and safe alternatives.
Krauss told MTV there’s a lot of uncertainty lurking beneath the surface of cosmetics. “I just had this epiphany and realized I was totally ignorant about the products I was using,” she said. “I’ve always thought of myself as pretty conscious when it comes to consuming — especially with regard to food. I try to eat sustainably, I try to eat organic food, and I was a vegetarian for many years. I’m an ethical consumer, and then I realized, ‘Holy s—. I think about all this stuff I put in my body, but I don’t know about any of the s— I’m putting on my skin.’”
Beyond matters of personal health, Krauss said the blog will also serve the environment. “The other huge component is that not only are these things impacting our bodies, but they are impacting the planet,” she said. “The same things that f— with our hormones are f—ing with the hormones of amphibians from it getting into the water supply.”
Krauss said she’s also spoken to Grimes about possibly contributing to the blog, which she hopes will lead to change on a global scale. “The beauty industry, like a lot of industries in the United States, is just not regulated. We haven’t had legislative action on these issues since the 1930s,” she said. “Ultimately, I think we would love to get involved in legislative changes and really getting companies to opt out of using certain ingredients and experimenting with alternative formulas that are just as effective.”
Get a Close-Up Glimpse of Krauss in Sleigh Bells’ Video for ‘Comeback Kid':