Beach House Issue Statement on Controversy Over Song in Volkswagen Commercial
If you think that Volkswagen Polo commercial with the Beach House-sounding song sounds a little too much like Beach House to be a mere coincidence, you may be right. The Baltimore duo has issued a statement that reveals an ad agency actually approached them to license their song ‘Take Care’ for the spot. It sounds like the ad agency simply recorded their own version of the tune when House “politely declined.”
It all started with a post on this very site that pointed out that the tune in the VW spot “sounds a bit like Beach House,” but was in fact composed by a group of ad music professionals called Sniffy Dog. Pitchfork soon followed up that with their own assessment: that the song “sounds freakishly like ‘Take Care.’” Which brings us to Beach House, who released a statement on the controversy today (May 18) via their Facebook page. It read:
Hate to have to address this VW ad story during our release week, but an important part of information wasn’t included in the news story. The ad agency actively tried to license “take care” from us for weeks, to which we politely declined. People’s comments/ anger should not be directed towards VW or us. It was the ad agency that made these moves. I hope this also clarifies to fans and non- fans just how “take care” and the vw ad song are related. We will release a proper statement weeks from now when we don’t have more interesting things to do/ talk about.
So, not only did Sniffy Dog compose a song that possibly ripped off Beach House, they did it after the ad agency tryied to license the original and got nowhere. Beach House say a proper statement will come when they don’t have better things to talk about, but we think it will arrive as soon as they’ve secured the proper legal representation. It wouldn’t be the first time a band has sued over such practices.
Watch the Volkswagen Polo Commercial
Listen to Beach House’s ‘Take Care’