The Oft-Overlooked Grammy Pretelecast Ceremony to Be Spotlighted Next Year
If you were one of the almost 29 million viewers who watched the last Grammy Awards ceremony, you saw more than three-hours-worth of awards being handed out. But those weren't even half of the Grammys handed out that day. Many artists received their awards at an earlier event, typically and boringly referred to as the "pretelecast ceremony." But in 2015, that's going to change.
Next year, this mistreated award ceremony will be called 'The Premiere' and it will be streamed live on the Recording Academy's website. The ceremony will also feature much higher production than has occurred in the past.
Cyndi Lauper, who hosted the pretelecast ceremony last year, told Billboard that the pretelecast has been growing in size, production and importance over the past few years:
You have to remember, there are... how many categories?Only so many will make it to TV, but for everyone nominated, it's an exciting time. That's why the pretelecast is really great, and over the last few years, it has really become a well-attended and respected event -- which wasn't always the case.
This new concept debuted November 20 during the Latin Grammy Awards in Las Vegas. During the Premiere in February 2015, at least 70 awards will be handed out.
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