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Goldfrapp Say ‘Ooh La La’ to New iPhone 5S Commercial

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Apple continues their trend of using hip acts for their commercials. The newest spot for the iPhone 5s uses the song ‘Ooh La La’ by Goldfrapp.

In the typically stylized spot, called ‘Metal Madness,’ a gold iPhone 5s is manufactured not by non-union Chinese laborers in extreme conditions, but by liquid gold poured into a mold. The molten metal forms around the camera lens and Apple logo, and within seconds, it’s ready for your use.

Goldfrapp are an electronic duo from England with six albums to their credit since 2000. ‘Ooh La La’ appears on their third album, 2005’s ‘Supernature.’ The song was a Top Five hit in the U.K. and reached No. 1 on Billboard’s Hot Dance Club Play chart in 2006. It is not a cover of the Faces classic, but an original composition, albeit one that uses the same chord progression as Norman Greenbaum’s 1969 hit, ‘Spirit in the Sky.’

Goldfrapp’s most recent album, ‘Tales of Us,’ was released on Sept. 6, 2013.

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