Contact Us

PETA Runway Reversal Commercial – What’s the Song?

The Heavy
Counter Records

In honor of Runway Reversal – its new anti-fur campaign – PETA has released a video that parodies a fashion show. The ad features foxes and other creatures strutting the runway in coats made from human skin to the Heavy’s hit tune ‘How You Like Me Now.’

The animal rights organization promotes the following message: “The true victims of fashion are the animals who are beaten, bludgeoned, and slaughtered for their skins. Take a stand against the cruel skinning and killing of any animal for ‘fashion’ by pledging never to wear fur, leather, down, wool, or exotic skins.” Click here for more details about the campaign and how to pledge.

You might already be familiar with the British rockers’ catchy song, as it’s been showcased in a number of films and TV shows, including ‘The Change-Up,’ ‘Community,’ ‘Entourage,’ ‘Horrible Bosses’ and ‘Limitless.’ It was also used in a Miller Lite commercial last year.

Although the Heavy were forced to sit out several shows on their French Tour earlier this month due to a band member falling ill, they plan on hitting the road again this spring – here’s the full itinerary.

Hear the Heavy’s’ ‘How You Like Me Now’ in the PETA Runway Reversal Commercial

Subscribe to on

Recommended For You

Around the Web

Best of Diffuser

Leave a Comment

It appears that you already have an account created within our VIP network of sites on . To keep your personal information safe, we need to verify that it's really you. To activate your account, please confirm your password. When you have confirmed your password, you will be able to log in through Facebook on both sites.

Forgot your password?

It appears that you already have an account on this site associated with . To connect your existing account just click on the account activation button below. You will maintain your existing VIP profile. After you do this, you will be able to always log in to using your original account information.

Please fill out the information below to help us provide you a better experience.

(Forgot your password?)

Not a member? Sign up here

Please solve this simple math problem to prove that you are a real person.

Sign up for quickly by connecting your Facebook account. It's just as secure and no password to remember!