In honor of Runway Reversal – its new anti-fur campaign – PETA has released a video that parodies a fashion show. The ad features foxes and other creatures strutting the runway in coats made from human skin to the Heavy’s hit tune ‘How You Like Me Now.’

The animal rights organization promotes the following message: “The true victims of fashion are the animals who are beaten, bludgeoned, and slaughtered for their skins. Take a stand against the cruel skinning and killing of any animal for 'fashion' by pledging never to wear fur, leather, down, wool, or exotic skins.” Click here for more details about the campaign and how to pledge.

You might already be familiar with the British rockers’ catchy song, as it’s been showcased in a number of films and TV shows, including ‘The Change-Up,’ ‘Community,’ ‘Entourage,’ ‘Horrible Bosses’ and ‘Limitless.’ It was also used in a Miller Lite commercial last year.

Although the Heavy were forced to sit out several shows on their French Tour earlier this month due to a band member falling ill, they plan on hitting the road again this spring – here’s the full itinerary.

Hear the Heavy’s’ ‘How You Like Me Now’ in the PETA Runway Reversal Commercial