Contact Us

Target Everyday Collection Quaker Oats Commercial – What’s the Song?

Wolfmother Woman
Modular

Instant oatmeal has never looked as cool as it does in a new commercial for Target’s Everyday Collection of grocery and household products. Hard rock fans will recognize the track in the ad as ‘Woman,’ the biggest U.S. hit for Australian band Wolfmother.

All of the commercials in Target’s Everyday Collection series follow the same script — a basic household product presented in a completely over-the-top manner that humorously brings the product far more glamour than it might deserve. This spot uses Quaker oatmeal and takes the product’s motto, “just add water,” to a ridiculous extreme by having a model in a raincoat shoot a fire hose at a box of oatmeal, sending the oats flying out of the package in slow motion.

The model proudly wields the fire hose like a rifle while still trying to look sexy, accompanied by the Wolfmother chorus, “Woman / You know you’re a woman / You got to be a woman / I got the feeling of love.

‘Woman’ won a Grammy Award in 2007 and seemed to establish Wolfmother as one of the most promising new acts in rock music, but the group has released just one album since then, 2009′s ‘Cosmic Egg.’ The band has endured a number of lineup changes in recent years and currently performs as a fivesome, with singer Andrew Stockdale the only remaining original member.

Hear Wolfmother’s ‘Woman’ in the Target Everyday Collection Oatmeal Commercial

Best of the Web

More From Around the Web

Leave a Comment

It appears that you already have an account created within our VIP network of sites on . To keep your points and personal information safe, we need to verify that it's really you. To activate your account, please confirm your password. When you have confirmed your password, you will be able to log in through Facebook on both sites.

Forgot your password?

*Please note that your points, prizes and activities will not be shared between programs within our VIP network.

It appears that you already have an account on this site associated with . To connect your existing account with your Facebook account, just click on the account activation button below. You will maintain your existing profile and VIP program points. After you do this, you will be able to always log in to http://diffuser.fm using your Facebook account.

*Please note that your points, prizes and activities will not be shared between programs within our VIP network.

Please fill out the information below to help us provide you a better experience.

Register on Diffuser.fm quickly by logging in with your Facebook account. It's just as secure, and no password to remember!

Not a Member? Sign Up Here

Please solve this simple math problem to prove that you are a real person.

Register on Diffuser.fm quickly by logging in with your Facebook account. It's just as secure, and no password to remember!