With yet another SXSW approaching, the British Music Embassy has revealed its upcoming lineups hosted by UKTI, which features some of the most promising U.K. acts of this year. The showcases, which will begin at 8PM each night, are curated by British music industry head honchos.

The first night (March 17) will be hosted by Huw Stephens of BBC Radio 1 and feature the People the Poet, Shura, Kate Tempest, East India Youth and Catfish and the Bottlemen, as well as Until the Ribbon Breaks to round out the evening.

Night two (March 18) is dedicated to young British up-and-comers, some unsigned, and will be hosted by BBC Introducing and PRS for Music Foundation. It will feature acts like Blossoms, Soak and Little Simz, Gengahr, Jack Garratt and Spring King.

March 19's event will be hosted by Ben Sherman along with co-funder U.K. Trade & Investment. It will highlight acts such as Huntar, Black Rivers, our favorites Circa Waves (who we caught at last year's CMJ showcase) and Dry the River. Carl Barat and the Jackals and Public Service Broadcasting will also appear on the bill.

Blackjack London, a popular concert promoter, will be hosting the following night along with U.K. Indie representatives AIM. Charlotte OC, JUCE, Ghetts, Boxed In, Only Real and Rival Consoles are all slated to appear.

The final night, March 21, NME and PRS for Music will wrap up things with Honeyblood, Ultimate Painting and Hinds (formerly Deers), as well as Hector Bizerk, Happyness and Girl Band.

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