New Order Announce ‘Stray Dog’ Beer
New Order have become the latest band into the beverage business. The group is partnering with Moorhouse’s Brewery to create "Stray Dog" beer, to receive a general release this fall.
“It’s been a pleasure to work with Moorhouse’s of Burnley on our first foray into the brewing business," the band said in a press release on their website. "Even more so that they're celebrating their 150th anniversary, and have such a rich heritage in the north west”.
Named after a song on their most recent album, 2015's Music Complete, Stray Dog has a 4.2 percent ABV and uses American cascade, centennial and willamette hops, with English Maris Otter malt. It's described as a "refreshing and clean tasting golden ale with hints of citrus fruit and lychee, all balanced by a subtle bitterness."
Stray Dog will be launched at a party on Aug. 28 at the Sawyer's Arms in New Order's hometown of Manchester. That weekend, it will be available exclusively in Mitchells & Butlers pubs, and will be sold in both pubs and supermarkets across Britain shortly thereafter. There are plans to sell it overseas.
Musicians partnering with breweries and distilleries has become a big business in recent years. While Sammy Hagar's tequila and rum business is probably the best-known, other classic rock bands like Queen and AC/DC have also created their own beers. Following the success of their Trooper ale, Iron Maiden recently announced their second foray into the beer industry with a limited-edition porter called "Red 'N' Black."
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